Why does marketing start with a consumer and end with a consumer?
Marketing ends with a consumer because consumers are the endgame, and it starts with them because processes are more effective when executed with the end on mind.
Companies exist to provide real value, and people choose companies based on their perception of that value.
If marketing started with production, then marketers wouldn’t have much control over the perceived value of products and services. As it is, as marketers, we have significant power…