Quora Blurbs

Why does marketing start with a consumer and end with a consumer?

Marketing ends with a consumer because consumers are the endgame, and it starts with them because processes are more effective when executed with the end on mind.

Companies exist to provide real value, and people choose companies based on their perception of that value.

If marketing started with production, then marketers wouldn’t have much control over the perceived value of products and services. As it is, as marketers, we have significant power in shaping what consumers think about your company — but if these were coming to you with those values (the very purpose you pay marketers to serve for your brand) then there would be no need for us! :)

Our responsibility as marketers is all about thinking creatively so you can keep moving those people from chumps (potential customers) to customers and cash-generating machines for your business. Hence, consumers are the beginning and ending of the central focus in what we do.

Photo by Daisy Niedlich (license purchased by the author)

This post was originally published here.