Al'ameen Sanusi I.

What are some key changes driving the shift in the business environment from product-based to customer-based marketing?

The way we work has changed. Today more and more people are remote-working from home rather than commuting to a traditional office.

Increased connectivity means people can work anytime, anywhere — making it easier for people to balance being both a parent and an entrepreneur. This type of freedom means they’re not tied to the same 9–5 schedule that they might have been if they were in the office all day long.