The Psychology of Colors in Marketing

How colors affect customer engagements

Photo by Triff (license purchased by the author)

Modern markets are noisier and more vibrant than ever, generating a multitude of colors used especially in branding and advertising. Suddenly. everyone wants a customized look for an event or day out. Whether that’s seeking a cool look for a patio party or an energetic look for your nephew’s soccer team, colors are key.