How colors affect customer engagements — Modern markets are noisier and more vibrant than ever, generating a multitude of colors used especially in branding and advertising. Suddenly. everyone wants a customized look for an event or day out. …

Counter their campaigns with ease — If you’ve ever wondered whether there is something you could do with your competitors, then you are not alone. Handling competition is a delicate topic. Being honest, sometimes, means admitting why you’d rather the competitor’s business drown so yours could survive. Other times, you have to bottle up seeing opportunities…

How to stick around on today’s web — I beg to differ in how so many people shove a fabricated version of themselves into the faces of their audience. “People are going to talk about you no matter what” you’ll hear them say, “control the narrative”. I prefer working to be the person I wish others would see…

These 3 common psychological phenomena made a vast difference in today’s marketing — It is no surprise how grand marketing grew to be in recent years. We (consumers) are being studied and scrutinized from the number of breaths we take in a day to the color of the hair of our siblings. …

The fascinating journey of TWG to $90 million in annual revenue — “From day one, we never built this for just one city. We planned for a global brand. We knew exactly what we were doing.” These are the words of Taha Bouqdib, the CEO and Co-Founder of The Wellness Group (also known as TWG). Bouqdib now only wears Dior suits, drives…

Viewing the business world through a more practical perspective — For a founder, shutting down a company is like dumping your most beloved person in the entire world; even worse, finding them dead the next day. Failure is a common term for any rising startup. This never ceases to be true even with the overwhelming success stories repeatedly saturating our…

We’re living through another classic marketing revolution — 1998 was reasonably the most remarkable year of the last three decades. The year gave birth to both the pioneer digital payment platform PayPal and today’s internet giant as we know it: Google. When these companies started, there was hardly any vested interest from the public in how far the…

Brilliant publicity feat to fire up your creativity — What is the strangest scenario you could ever find yourself in? Well, imagine running back home from your habitual morning runs. The sun was hitting your face. You were sweating and feeling a surge in energy, as (of course) Kygo was blasting from your headphones. …

There’s plenty of false expertise in the workplace—how to stop falling for it. — The decisions we often make have less rapport to credibility as we thought they do, contrary to what most of us believe. We make judgments that are rarely sound, fuelled by our unconscious mind, and full of hidden stereotypes and unrecognized biases. We are constantly affected by these biases whether…

Reflecting on how the little birdie is extending its full wings and soaring higher — “The significance of social media [to journalism] lies in proper understanding and adoption of various tools.” — Kinshuk Pathak Power is nothing but the right information at the right time. That is what it was, and what it’ll ever be. For years, social media has been taking a toll on…

The company neglecting the feedback of its users is a terrible deposit to its karma account — I am an active Twitter user, crossing my sixth-year shade now. Logging in to the platform daily is the 152 million people’s way of expressing how much we love it. Yet, the company seems to turn a blind eye to such undying adoration by making a mistake they can not…

Cheers to never trading relevance for perfection, ever — Before I was offered an admission to study in college like every other lucky kid I grew up with, I worked as a graphics designer from 2014 to some time right before the recent global pandemic hits our planet. Initially, I began working with local prints and design company reputed…

These categories of content prevailed as music to our ears — It all began when some ape-like creatures in Africa began to walk habitually on two legs, and it’s been five to seven million years since our first human ancestors appeared on the surface of the earth. …

Using mild confessions to get closer to your audience — Breaking the fourth wall in copywriting can be a risky venture, but it can lead to huge dividends, or hilarious failure if not done well. …

From sweeping floors to becoming the greatest moneymaker in modern finance — Imagine gathering all the over two thousand billionaires of the world in a large hall and asking them the same questions about their success. It is reasonable to assume they will all likely tell us the same thing. The irony, however, is the opposite. …

A few days ago, I was watching a course by the University of Maryland on Coursera about venture financing, when a write-up of 2014 was recommended to me by the instructor. I clicked through, with an enormous expectation to get wowed, and wasn’t disappointed . …

The rise to fame of the indie game is not by chance — The history of viral marketing is filled with odd stories of strange products achieving sudden fame. In some cases, it’s the result of some bold strategist miscalculating a key factor in marketing and resulting in an accidental marketing coup. Other times, it can just be the result of brilliant marketing. …

How to avoid crossing the line — By the time today’s kids become adults, they’ll likely have to budget in deciding for what, where, and when to buy attention. It’s already happening. For years, circumstances have forced marketers to step up and pay for our attention. The recorded changes in advertising are evident in the impact this…

How cute aggression works in marketing — In the American sitcom Friends, Phoebe might strike you as a weirdo. While holding another person’s baby, she mumbles phrases along the lines of munching off the ears of a baby. But she is not alone— at least not in this case. The reality is everyone has felt the need…

A look at Vrbo’s campaign series about togetherness — Marketing has always been a tangled experience to venture into. Powerful brands like Twitter still make decisions that make you loudly wonder about their choices. …