No, the quote “You can fool all the people all the time if the advertising is right and the budget is big enough” doesn’t apply to advertising (yes, even though it contains the word “advertising” — welcome to the internet). The reason it’s such a common quote is that it…

Data is the lifeblood of any business, and without it mapping out an effective strategy becomes close to impossible. In formulating my strategies, I always try to test things out beforehand and make sure that what I’m doing has a chance of succeeding through gathering inputs from little research on…

Well, it depends on how you’re approaching this whole thing. With technological advancements, the processes involved in setting up and running a business have become simpler individually. On the whole, it’s only gotten harder. In the olden days, it might be a big deal to begin a business, any business…

Marketing ends with a consumer because consumers are the endgame, and it starts with them because processes are more effective when executed with the end on mind. Companies exist to provide real value, and people choose companies based on their perception of that value. If marketing started with production, then…