Photo by Autumnn (license purchased by the author)

How I use data in my marketing strategies

Data is the lifeblood of any business, and without it mapping out an effective strategy becomes close to impossible.

In formulating my strategies, I always try to test things out beforehand and make sure that what I’m doing has a chance of succeeding through gathering inputs from little research on Google — trends in my target market, for instance — and then systematically documenting my…