Al'ameen Sanusi I.
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Photo by Autumnn (license purchased by the author)

Data is the lifeblood of any business, and without it mapping out an effective strategy becomes close to impossible.

In formulating my strategies, I always try to test things out beforehand and make sure that what I’m doing has a chance of succeeding through gathering inputs from little research on…

How colors affect customer engagements

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Photo by Triff (license purchased by the author)

Modern markets are noisier and more vibrant than ever, generating a multitude of colors used especially in branding and advertising. Suddenly. everyone wants a customized look for an event or day out. Whether that’s seeking a cool look for a patio party or an energetic look for your nephew’s soccer…

Perceiving the strange life of creatives through the wrong lens, how it affects us, and what to do about it

Photo by Way Home Studio/Freepik

Mental instability has long been seen as a positive thing in Western culture. In the album Ye, the American rapper Kanye West, and one of the most influential in the global music industry, referred to bipolar disorder as his superpower.

In literary theory, bipolar disorder is considered an exceptionally bold…

The black hole of large numbers in email marketing — and how to avoid getting sucked by one

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Photo by Freepik

At the beginning of every year, creators from different walks of life make predictions about that year’s trends. While some of these often repetitive trends manage to materialize, a lot of others drop dead. And perhaps the biggest trend that thrives year after year is email list— its importance and…

Al'ameen Sanusi I.

Marketing and startups, especially when there is a touch of B2B tech, are things I adore.

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