A few days ago, I was watching a course by the University of Maryland on Coursera about venture financing, when a write-up of 2014 was recommended to me by the instructor. I clicked through, with an enormous expectation to get wowed, and wasn’t disappointed . I have recently taken a liking for reading old articles and really enjoying it.
The article, titled “The New Venture Landscape” was written by one Manu Kumar (a firestarter that one is!), …
A look at Vrbo’s campaign series about togetherness
Marketing has always been a tangled experience to venture into. Powerful brands like Twitter still make decisions that make you loudly wonder about their choices. If you’ve been following trends in the marketing industry, the turn of events in advertising (especially) will have you questioning paragons you’ve believed in your entire life.
In the last decade, online paid ads have transformed how attention is harnessed by brands across the globe. Reaching an audience through local means has become outdated. Whether or not that is good news is a story for another day.
It has become rare to run an unplanned…
From sweeping floors to becoming the greatest moneymaker in modern finance
Imagine gathering all the over two thousand billionaires of the world in a large hall and asking them the same questions about their success. It is reasonable to assume they will all likely tell us the same thing. The irony, however, is the opposite. No two people are with the same story — not even twins, and certainly not strangers of different backgrounds, race, hustle culture, and distinct view of how everything works.
When it comes to comprehending concepts, say how one becomes a billionaire, for instance, we humans are used to believing in a version of a story we…
How cute aggression works in marketing
In the American sitcom Friends, Phoebe might strike you as a weirdo. While holding another person’s baby, she mumbles phrases along the lines of munching off the ears of a baby. But she is not alone— at least not in this case. The reality is everyone has felt the need to tear apart something beautiful, some more times than others. This dog is so cute I want to hug and crush its bones! you’ve heard others say in a baby voice. It is more than OK. They are not predators.
Humans respond to cute.
How to avoid crossing the line
By the time today’s kids become adults, they’ll likely have to budget in deciding for what, where, and when to buy attention.
It’s already happening. For years, circumstances have forced marketers to step up and pay for our attention. The recorded changes in advertising are evident in the impact this has on how people consume media today. Hence, to remain competitive, all had to recognize and adapt to these changes, and the attention game has only gotten more expensive by the day.
What Is Prankvertising?
Prankvertising (a mash-up of the words prank and advertising) has been prevalent as far back as a decade…
The rise to fame of the indie game is not by chance
Going viral may be a little more complicated than you think. The history of viral marketing is filled with odd stories of strange products achieving sudden fame. In some cases, it’s the result of some bold strategist miscalculating a key factor in marketing and resulting in an accidental marketing coup. Other times, it can just be the result of brilliant marketing.
Either way, to identify why a product went viral, understanding how people responded, in the way they do, and how the product was promoted can be paramount. …
One of the major problems in many industries is how employers treat their employees. In tech, the hot fluid has only begun bubbling.
There was a time when CD Projekt Red were a minor developer, translating major video-game releases into Polish. They went from collaborating with huge developers like Interplay Entertainment to becoming one of the biggest and most talked-about developers in the gaming industry. With The Witcher 3, they went from a small studio running out of money to one earning millions on each game.
A lot has changed since then. And just like those times when things were simpler for everyone, CD Projekt are now facing their past with dreaded eyes, looking down in shame. What happened? Cyberpunk 2077 happened.
Cyberpunk…
I bet you’ve received countless emails carrying things along the lines of “2020, what a year, huh?”
I mean is that really the best way to begin a new year. An even better question: Is there any right way to begin a year. Well, I know a lot of people that could argue being alive as a good start, but that’s not the point, is it?
I remember a meme I once saw (it was on Twitter, I guess) that featured aliens laughing at us (humans) as we celebrate a new year. …
Bring a guitar to our party; we’re rocking 2021!
Yesterday began a new year in a global era none had ever seen coming. And all things considered, it is such a great time to be alive.
Medium says that every idea needs a medium, and The Parables’ mission is to serve as a medium for storytellers to tell their unique stories. We began small with less than ten writers, and our community only kept growing since then.
When we launched a few months back — right when sitting at home hits the hardest — I had but one mission, and it is to have a community of people from…
It is fascinating how much manually manipulating letters can affect how our brain works
The first article I ever published online took me more than two weeks to write, and it is only a thousand words. I had a newbie syndrome, sure, but what made the work linger that long wasn’t my quest to produce a masterpiece. What really happened was that I wrote, edit, re-edit, and rewrote the whole piece by hand, before committing to transfer it to my computer.
On the first of this year’s July, a long time after this notable episode, I came across a question on Quora asking whether I would prefer a paper (and a pen, of course)…
Alamiin Si
Entrepreneur, Writer. Carving a place for myself in this world.
