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Al'ameen Si

Producing highly creative work requires one to abandon this mystic pursuit and all its upshots along with it

an animation of a woman typing on her typewriter
an animation of a woman typing on her typewriter
Image by Mohamed Hassan from Pixabay


The signaling theory in marketing: How process-driven efforts can lead to more heartfelt engagements

Image by Brent Olson from Pixabay


This is the subtitle to the article you’re about to read (or skip)

A yellow-background text-based image that says: “Featured image of an article about no name”
A yellow-background text-based image that says: “Featured image of an article about no name”
Image made by the author on Canva

“Simplicity is the ultimate sophistication.”

— Leonardo da Vinci


Quora blurbs


How exclusivity drives purchase

The entrance of the Crif Dogs restaurant in New York City.
The entrance of the Crif Dogs restaurant in New York City.
Photo Credit: Penniless Traveler


How brands like Substack stood up to the giants in their niche

A shoe about to crush a soldier toy
A shoe about to crush a soldier toy
Photo by James Pond on Unsplash


The masters to the art of practical storytelling

“pay as you wish” jar
“pay as you wish” jar
Photo by Aneta Pawlik on Unsplash


Photo credit: Blockchain Magazine


A look at Vrbo’s campaign series about togetherness

Deckchairs on a beach
Deckchairs on a beach
Vacations can be fun. Convincing others to feel the same? Not so much. Screenshot by the author (from the Vrbo ad video)


From sweeping floors to becoming the greatest moneymaker in modern finance

Jim Simons | Photo by Graham Leuschke (licensed under CC BY-SA 4.0)

Al'ameen Si

Marketing and startups, especially when there is a touch of tech, are things I adore. Everything I publish is worth your time. I promise.

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