Data is the lifeblood of any business, and without it mapping out an effective strategy becomes close to impossible. In formulating my strategies, I always try to test things out beforehand and make sure that what I’m doing has a chance of succeeding through gathering inputs from little research on…

How colors affect customer engagements — Modern markets are noisier and more vibrant than ever, generating a multitude of colors used especially in branding and advertising. Suddenly. everyone wants a customized look for an event or day out. Whether that’s seeking a cool look for a patio party or an energetic look for your nephew’s soccer…

Well, you must first understand that pricing strategy has two kinds of goals. The first is profit maximization — whereby the aim is to make as much money as possible in every transaction. The other goal is revenue maximization — whereby the aim is to maintain customers by giving them…

Tinge in creating desperation. Produce a “Don Quixote” masterpiece ad… one that isn’t likely to get anyone on board, but will surely tear a hole in the right customer’s wallet. To achieve this, a marketer would want to target only a niched-down segment of the falling market. We’re usually taught…

The way we work has changed. Today more and more people are remote-working from home rather than commuting to a traditional office. Increased connectivity means people can work anytime, anywhere — making it easier for people to balance being both a parent and an entrepreneur. This type of freedom means…

Marketing ends with a consumer because consumers are the endgame, and it starts with them because processes are more effective when executed with the end on mind. Companies exist to provide real value, and people choose companies based on their perception of that value. If marketing started with production, then…

It may seem like the most fun thing you can do as an entrepreneur is to day trade and make money off of every fluctuation in the market with no need to invest in long-term strategies, but all of this falls apart, eventually. The reason for this is simple. The…

The black hole of large numbers in email marketing — and how to avoid getting sucked by one — At the beginning of every year, creators from different walks of life make predictions about that year’s trends. While some of these often repetitive trends manage to materialize, a lot of others drop dead. And perhaps the biggest trend that thrives year after year is email list— its importance and…

Producing highly creative work requires one to abandon this mystic pursuit and all its upshots along with it — When we learn about Zen or a “flow state” we think of flow as the magical place that writers can get to. The idea is simple: The writer sits at a keyboard, perhaps surrounded by ambient music, and the words flow effortlessly from his or her fingertips. In reality, we…