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Al'ameen Sanusi I.
Photo license purchased on Shutterstock

No, the quote “You can fool all the people all the time if the advertising is right and the budget is big enough” doesn’t apply to advertising (yes, even though it contains the word “advertising” — welcome to the internet).

The reason it’s such a common quote is that it…

An illustration of a man clicking internet search query box on computer touch screen.
Photo by Autumnn (license purchased by the author)

Data is the lifeblood of any business, and without it mapping out an effective strategy becomes close to impossible.

In formulating my strategies, I always try to test things out beforehand and make sure that what I’m doing has a chance of succeeding through gathering inputs from little research on…

How colors affect customer engagements

Silhouette of a man in color RGB
Photo by Triff (license purchased by the author)

Modern markets are noisier and more vibrant than ever, generating a multitude of colors used especially in branding and advertising. Suddenly. everyone wants a customized look for an event or day out. …

Well, you must first understand that pricing strategy has two kinds of goals.

The first is profit maximization — whereby the aim is to make as much money as possible in every transaction. …

Tinge in creating desperation. Produce a “Don Quixote” masterpiece ad… one that isn’t likely to get anyone on board, but will surely tear a hole in the right customer’s wallet. To achieve this, a marketer would want to target only a niched-down segment of the falling market.

We’re usually taught…

The way we work has changed. Today more and more people are remote-working from home rather than commuting to a traditional office.

Increased connectivity means people can work anytime, anywhere — making it easier for people to balance being both a parent and an entrepreneur. …

Quora Blurbs

Marketing ends with a consumer because consumers are the endgame, and it starts with them because processes are more effective when executed with the end on mind.

Companies exist to provide real value, and people choose companies based on their perception of that value.

If marketing started with production, then…

Quora blurbs

It may seem like the most fun thing you can do as an entrepreneur is to day trade and make money off of every fluctuation in the market with no need to invest in long-term strategies, but all of this falls apart, eventually.

The reason for this is simple.

The…

Perceiving the strange life of creatives through the wrong lens, how it affects us, and what to do about it

Photo by Way Home Studio/Freepik

Mental instability has long been seen as a positive thing in Western culture. In the album Ye, the American rapper Kanye West, and one of the most influential in the global music industry, referred to bipolar disorder as his superpower.

In literary theory, bipolar disorder is considered an exceptionally bold…

The black hole of large numbers in email marketing — and how to avoid getting sucked by one

Human hand writing on card with light bulb
Photo by Freepik

At the beginning of every year, creators from different walks of life make predictions about that year’s trends. While some of these often repetitive trends manage to materialize, a lot of others drop dead. …

Al'ameen Sanusi I.

Marketing and startups, especially when there is a touch of B2B tech, are things I adore.

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